WatchDog Creative

WatchDog Creative is a powerful and advanced monitoring and management solution designed to assist the organization with optimizing digital presence.
The system offers a comprehensive toolsets for monitoring and managing advertising campaigns, tracking performance, identifying and resolving errors, and analyzing organizational creative performance in the digital landscape.
The system is designed to provide the organization the necessary insights and tools to improve the performance of online campaigns, streamline operations, and achieve optimal results.

Timeline and contribution

MARCH 2022 - JANUARY 2023

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As the lead product designer and product owner for this project, my contributions included:
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01. Conducting user research to gain insights and inform design decisions
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02. Acting as the head of user experience, overseeing the overall user-centered design approach
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03. Designing the user interface system and creating system guidelines to ensure consistency and usability
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04. Developing the visual identity and branding for the product
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05. Managing and coordinating the design team's timelines, ensuring that deliverables are completed on schedule and to a high standard
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Role

Lead Product Designer

Problem space

WatchDog Creative is designed to solve the need of organizations to effectively manage and optimize their online presence. Specifically, it addresses the following issues:
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01. Difficulty in monitoring and managing online advertising campaigns: Keeping track of multiple online advertising campaigns, managing budgets, and making sure they are running smoothly.
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02. Inability to track performance of online campaigns: Understanding how campaigns are performing, which can lead to poor decision making and poor returns on investment.
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03. Difficulty in identifying and resolving errors in online campaigns: Without the proper visibility into their campaigns, identifying and resolving errors, which can lead to lost revenue and wasted resources.
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04. Lack of insights and analytics for understanding creative performance in the digital space: Without the proper analytics, understanding how creative content is performing and identifying areas for improvement.
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05. Inefficiency and lower returns on investment: These challenges can lead to inefficiency in managing online advertising campaigns and lower returns on investment.
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Outcome

Using WatchDog Creative is improved performance and efficiency in managing and analyzing online advertising campaigns. With the system's comprehensive suite of tools, the organization can easily monitor and manage their campaigns, track performance, identify and resolve errors, and analyze their creative performance in the digital space.
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This leads to better decision making, improved returns on investment, and a greater understanding of the organization's digital performance.
Additionally, WatchDog Creative also streamlines the operations by providing a centralized platform for monitoring and managing online campaigns and eliminates the need for multiple different tools, leading to more efficient management of resources, to empowers the organizations and to achieve better results in the digital space.

Focusing on Data Visualization

WatchDog Creative makes it easy for the organization to gather data from all the campaigns managers by providing a centralized platform. It eliminates the need for multiple tools and manual data collection, reducing the risk of errors. The system automates many of the tasks involved in data collection and analysis, such as data aggregation and visualization, making it easy to process and understand the data and make informed decisions based on that data.

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Improving Website Analytics and Lead Management

WatchDog Creative improves campaigns analytics and management by providing a centralized platform for monitoring and managing online campaigns.
It gathers data from various sources, simplifies the process of data collection and analysis, allowing the organization to make data-driven decisions and improve the performance of their campaigns. It also streamlines the operations by eliminating the need for multiple tools, reducing the risk of errors and leading to more efficient management. WatchDog Creative empowers the organization to optimize their digital presence and achieve better results in the digital space.

Anywhere, Anytime

Implementing a responsive design approach, which helps to ensure consistency in the user experience and reduces the need for separate versions of the app for different devices.
We were able to make WatchDog Creative accessible on a wide range of mobile devices without the need for a computer and make it more efficient and user-friendly.
This allows users to access WatchDog Creative anywhere and anytime.