About

I'm a senior product designer with 7+ years across SaaS, fintech, mobile, growth, and AI. At Elementor, I design AI capabilities for the core editor and modernize how research, design, and code move into production.

I use research and product data to narrow the problem, make the tradeoffs explicit, and carry the chosen direction through implementation.

Previously, I owned Guesty's mobile experience and led a dashboard redesign that increased engagement by 44%. At eToro, I designed across three growth squads within a program that ran more than 100 A/B tests and generated $4M+ in H1 2024.

Experience

  1. Elementor

    Senior Product Designer, Core Product, AI & Design Operations

    Apr 2026 - Now

    I design AI capabilities inside Elementor's core creation experience and improve the workflows that move research and design into production.

  2. Guesty

    Senior Product Designer, Mobile Owner

    Mar 2025 - Mar 2026

    I worked across two scopes: cross-squad platform projects, including the Pro Dashboard redesign, and ownership of Guesty's mobile experience.

  3. eToro

    Senior Growth Product Designer

    Oct 2023 - Mar 2025

    I designed across three growth squads, from discovery and prioritization through release and measurement.

  4. ThriveDX

    Product Design Lead

    Feb 2022 - Feb 2023

    Led product design across a three-product ecosystem and managed the design team.

  5. HackerU

    Product Design Manager & UX/UI Lecturer

    Feb 2019 - Feb 2022

    Managed the product design team and defined the workflows used to plan, review, and deliver product work.

  6. Freelance

    Product Designer

    Jan 2016 - Jan 2019

    Designed client products from research and competitive analysis through interface delivery.

Capabilities

AI Product & Pipelines
  • AI capabilities in creation workflows
  • Agentic swarms with Claude Code & Codex
  • Design-to-code, Figma to production
  • Generative media pipelines
  • AI research synthesis & documentation
  • Prompt systems & internal AI tools
Product & UX
  • Product strategy & UX architecture
  • Interaction design
  • End-to-end flows, discovery to ship
  • Prototyping
Research & Experimentation
  • A/B testing & experimentation
  • Quantitative & qualitative research
  • Usability testing
  • Data-driven design
Systems & Craft
  • Design systems
  • Mobile & desktop UI
  • Motion & micro-interaction
Leadership
  • Design team leadership
  • Mentorship
  • Cross-functional collaboration
  • Design operations
Software
  • Figma
  • Next.js
  • Tailwind CSS
  • shadcn/ui
  • Higgsfield
  • Webflow
  • Framer
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe Photoshop
  • Maxon Cinema 4D
  • Blender

Get in touch

Always curious about the next project.

Reach me by email.

Or download my CV.