WatchDog

WatchDog is an advanced monitoring and management system designed to assist organizations in optimizing their online presence. The system provides a comprehensive suite of tools for monitoring and managing leads, tracking website performance, identifying and resolving errors, managing users, and analyzing organizational performance in the digital space.

With WatchDog, organizations can gain valuable insights into the effectiveness of their digital marketing campaigns, identify areas for improvement, and take action to optimize performance and maximize their online presence.

The system offers various features such as lead management that allows users to track and follow up on leads, website performance monitoring that allows users to identify and resolve errors, user management that allows users to manage and assign user access rights, and analytics that allows users to measure and analyze their performance.

Timeline and contribution

MARCH 2022 - JANUARY 2023

_‍

As the lead product designer and product owner for this project, my contributions included:
‍

01. Conducting user research to gain insights and inform design decisions
‍
02. Acting as the head of user experience, overseeing the overall user-centered design approach
‍
03. Designing the user interface system and creating system guidelines to ensure consistency and usability
‍
04. Developing the visual identity and branding for the product
‍
05. Managing and coordinating the design team's timelines, ensuring that deliverables are completed on schedule and to a high standard.
‍

‍

Role

Lead Product Designer

Problem space

WatchDog is designed to solve the need of organizations to effectively manage and optimize their online presence. Specifically, it addresses the following issues:

01. Difficulty in monitoring and managing leads: Organizations may struggle to track and follow-up on leads generated from their online presence, resulting in missed opportunities.
‍
02. Inefficiency in identifying and resolving website performance issues: Organizations may have difficulty identifying and resolving website errors and performance issues, leading to a poor user experience.
‍
03. Lack of control over user access rights: Organizations may struggle to effectively manage and assign user access rights, resulting in security vulnerabilities.
‍
04. Inability to analyze and measure online performance: Organizations may have difficulty measuring and analyzing their performance in the digital space, hindering their ability to make data-driven decisions.
‍

‍

Outcome

By using WatchDog the organization can gain valuable insights into the effectiveness of the digital marketing campaigns, identify areas for improvement, and take action to optimize performance.
They can effectively monitor and manage leads, track website performance, resolve errors, manage users, and analyze their performance in the digital space.

As a result, the organization can streamline their operations and achieve optimal performance in the digital space, increase the conversion rate from leads to paying customers, improve the user experience and better protect the organization data.

Balancing Complexity and Simplicity

One of the main challenges was creating a system that was powerful and feature-rich, yet easy to use and understand, with the large amount of data that the system had to manage and display.
We had to strike a balance between providing the necessary functionality for users to effectively manage their online presence and making the system simple, intuitive, clear and organized interface for displaying this data in a way that was easy for users to understand and interact with.

‍

Improving Website Analytics and Lead Management

Was at the core of the decisions we made while developing WatchDog. To achieve this, we included a centralized platform within the system for monitoring and analyzing website analytics as well as tracking and managing leads.
By providing these features, the organization can gain valuable insights into the performance of their online presence and leads, and make data-driven decisions to improve their online performance.
This allows the organization to have a complete view of the leads and website analytics performance and manage them efficiently and effectively.

Anywhere, Anytime

Implementing a responsive design approach, which helps to ensure consistency in the user experience and reduces the need for separate versions of the app for different devices.
We were able to make WatchDog accessible on a wide range of mobile devices without the need for a computer and make it more efficient and user-friendly.
This allows users to access WatchDog anywhere and anytime