The MARMANA Ecosystem is an all-in-one, no-code solution for building and managing web marketing assets.
With a wide range of integrated systems, it provides users with everything they need to test, build, manage, and publish marketing web assets.
Emphasizing ease of use and a no-code approach, the MARMANA Ecosystem appeals to a diverse range of users across an organization.
As a no-code, drag-and-drop website builder, the MARMANA Ecosystem is designed to be user-friendly and accessible to individuals
with varying levels of technical knowledge. It serves as a comprehensive asset and information organizer, enabling users to quickly and easily organize, build, test, and publish new web assets.
AUGUST 2021 - JUNE 2022
As the lead product designer and product owner for this project, my contributions included:
Lead Product Designer
Creating high-performing landing pages is a time-consuming task requiring experience and knowledge.
We needed a tool to lower the workload on design and development teams, and bridge the knowledge gap to allow teams across the
organization to easily create functional and visually appealing landing pages with minimal errors.
Increasing the efficiency and effectiveness of web marketing asset creation and management.
The no-code approach and drag-and-drop interface of the system make it accessible to a wide range of users, including those with little to no technical background.
This allows for a more collaborative and inclusive design and development process, allows for a streamlined workflow
reducing the learning curve and allowing a wide range of users to quickly and easily create high-quality web assets.
While building MARMANA we focused on minimizing the effort required to learn and use our system. Our user experience (UX) process is designed to make the system as accessible as possible with a minimal learning curve. We strive to create a seamless and intuitive experience for our users, so that they can quickly and easily accomplish their tasks.
We accomplish this by conducting user research to gain a deep understanding of our users' needs, goals, and pain points. This helps us to identify areas of the system that may be confusing or difficult to use, and allows us to design solutions that address these issues.
We also prioritize a no-code, drag-and-drop approach for building and managing web marketing assets, making it easy for users with any level of technical expertise to use the system. Additionally, we use clear and consistent design guidelines to ensure that the system is easy to navigate and understand.
By focusing on accessibility and ease of use in our UX process, we aim to create a system that is intuitive and user-friendly, reducing the need for extensive training and allowing users to quickly become productive with the system.
While branding MARMANA, we took great care to ensure that all branding guidelines were adhered to and that consistency was maintained across all touchpoints. We understood the importance of creating a cohesive ecosystem for the brand, which included all aspects from the visual identity, messaging, and values.
To achieve this, we established a clear set of brand guidelines that outlined the use of our brand across different channels and materials. These guidelines ensured that all branding elements, such as the logo, colors, typography, and imagery, were used consistently and in the correct way.
In addition, we made sure that the brand messaging and values were clearly defined and communicated consistently across all touchpoints, from the website, to social media, to marketing materials. This helped to create a cohesive and recognizable brand identity that resonated with our target audience.
