Freemium Learning System

MAY 2021 - AUGUST 2021

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As the lead product designer for this project, my key responsibilities were:

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• 01.   Conducting user research in order to gain insights and inform design decisions.
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• 02.   Acting as the head of user experience, leading the overall user-centered design approach.
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• 03.   Designing the user interface system and creating system guidelines to ensure consistency and usability across the product.

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The Freemium Learning System addresses problems of limited access to education and training, difficulty in converting free users to paying customers, low user engagement and retention and lack of lead generation.

Freemium Learning System, provided the following benefits:

• 01.   Increased access to education: By providing free educational content.
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• 02.   Improved user engagement: The freemium model can be an effective way to attract users and encourage them to engage with the system.
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• 03.   Better user experience: By providing a taste of the educational content for free, users can get an understanding of the system and its offerings, making them more inclined to make a decision to upgrade.
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• 04.   Cost-effective solution: The freemium model allows the organization to provide educational content to a wider audience without incurring additional costs for content creation.
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• 05.   Increased lead generation: As the free content can be used as a lead generation method, it can attract potential students and give them an idea about the program and its offerings.
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• 06.   Improved ROI: By converting more free users to paying customers.
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