WatchDog had to make several messy operational jobs feel like one product. Leads, website performance, user access, errors, and analytics all affected the same digital operation, but teams handled them in disconnected workflows. My work focused on product structure, the interface system, and visual identity. After rollout, more than 400 workers were onboarded onto the platform and time to lead dropped 53%.
Lead management, website health, access, and analytics used different signals and actions. Shared navigation and overview-to-detail patterns kept urgent status separate from deeper work.
This was the main design challenge: the system needed to be powerful enough to cover several operational domains without becoming a dense reporting wall.
Website analytics and lead management sat in the same operating view, connecting performance signals to the follow-up they required.
When teams could see leads, website health, errors, and access in one product, they could identify what needed attention and assign the right operational response faster.
The information architecture adapted to smaller screens without creating separately maintained product versions.
Separate tools were simpler on their own but hid relationships between signals and actions. Centralizing the work added interface complexity, so the information architecture had to keep each domain distinct.
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Workers onboarded
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Time to lead
Extend measurement beyond speed, tracking lead quality and follow-up outcomes as the platform grows.
